War Stories and strategic Vision

• EMEA marketing. Data servers, culture of buying, GDPR, regulation, payment methods
• Hiring cam be hard, tales time and energy. 
• Covid and the shift to digital 
• Shift from FOMO to FOMU

This is based on a small team of 1 or 2 people, leaning into coporate resources and local agencies. The focus is on Demand Generation working in partnersghip with Sales. BTW the following isn't just a chatgpt list, it's based on on the job experience. It's deliberatley a deliberatley lean list to 

Understand the corporate (and regional) vision. 

• ARR projections
• Net retention projections
• Markets / ICP
• Corporate GTM (USP, Positioning, etc)

Analysis the current EMEA situation: 

• SWOT Analysis (including regional issues)
• Analyse the marketable database of ICP / Persona
• Lead / Pipeline metrics.
• Competitive Analysis
• Content Audit

Planning (EMEA GTM)

• Strategies for growth (quadrant)
• Budget / Expected Results (based on historical)
• Resource planning (internal / external)
• Tweaked messaging / campaigns for region
• Set OKRs

Execution (leaning into corporate campaigns and resources).

• Quarterly marketing plan. Considering country variance: 
• The Four C's of Marketing (something I've coined)
• Contacts (build out marketable database)
• Campaigns (messaging and CTAs)
• Content (created or re-purposed)
• Channels (Digital, events etc)
• ABM Strategy for high-value accounts
• Programmatic strategy for tier 2 accounts
• Sales Enablement

Quarterly Business Review

• Track four OKRs
1. Demand Generation (Pipeline SQLs)
2. ICP engagement (Brand Awareness - leads)
3. Sales Enablement (SQL to Win Conversion Rates)
4. Customer Advocacy (Case Studies)
• Adjust plans for next quarter

Ongoing procesess

• Test, measure and learn
• Playbooks to document operational efficiencies